diff --git a/ivas_processing_scripts/audiotools/convert/__init__.py b/ivas_processing_scripts/audiotools/convert/__init__.py
index 2186f8411ebbe0e0f0d7234fc5017b24eb3f7ca7..5234470502125ac37d5428fc000c73f173da96fb 100755
--- a/ivas_processing_scripts/audiotools/convert/__init__.py
+++ b/ivas_processing_scripts/audiotools/convert/__init__.py
@@ -247,14 +247,6 @@ def process_audio(
         x.audio = resample_itu(x, fs)
         x.fs = fs
 
-    """loudness normalization"""
-    if loudness is not None:
-        if logger:
-            logger.debug(
-                f"Applying loudness adjustment to {loudness} LKFS for format {loudness_fmt} using ITU STL bs1770demo"
-            )
-        x.audio = loudness_norm(x, loudness, loudness_fmt, logger=logger)
-
     """low-pass filtering"""
     if fc is not None:
         if logger:
@@ -275,6 +267,14 @@ def process_audio(
             logger.debug("Applying ESDRU Recommendation ITU-T P.811")
         x.audio = esdru(x, esdru_alpha)
 
+    """loudness normalization"""
+    if loudness is not None:
+        if logger:
+            logger.debug(
+                f"Applying loudness adjustment to {loudness} LKFS for format {loudness_fmt} using ITU STL bs1770demo"
+            )
+        x.audio = loudness_norm(x, loudness, loudness_fmt, logger=logger)
+
     """limiting"""
     if limit:
         if logger: